Technology Apple iPhone 4S (Reuters).

Published on October 16th, 2012


Is your iPhone spying on you?

Apple’s launch of the iPhone  5 in September came with a bunch of new commercials to promote the device. 

But Apple  didn’t shout quite so loud about an enhancement to its new mobile operating  system, iOS 6, which also occurred in September: The company has started  tracking users so that advertisers can target them again, through a  new tracking technology called IFA or IDFA.

Previously, Apple  had all but disabled tracking of iPhone users by advertisers when it stopped  app developers from utilizing Apple mobile device data  via UDID, the unique, permanent, non-deletable serial number that previously  identified every Apple device.

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